Dr. Anjali Raja Beharelle is the CSO (Chief Science Officer) and one of the founders of collabree.com. She is responsible for the clinical track and integrating insights from behavioral economics and neuroscience into the app. Before founding Collabree, Anjali worked as a neuroscientist. Her research focused on the neuro(chemical) and behavioral components of decision making between short-term and long-term rewards (e.g. should I have a candy bar or some broccoli) and how to optimize these decisions.
People can contact Anjali and the team at: firstname.lastname@example.org
Or Follow collabree on LinkedIn: https://www.linkedin.com/company/collabree/
Or get more details about the research supporting Collabree through their blog: https://medium.com/collabree
Episode 26: Anjali Raja Beharelle - Path from academia into entrepreneurship, and how Collabree helps people to make lasting habit changes thanks to behavioral economics
Episode | October 8th, 2021 | 47 mins 6 secs
ehealth, entrepreneurship, europe, habits, science, startups
Dr. Anjali Raja Beharelle is the CSO (Chief Science Officer) and one of the founders of collabree.com. Collabree is a Swiss eHealth / digital adherence start-up focusing on improving therapy compliance of chronically ill patients by applying behavioral economics principles (medical adherence). We talk about the origin story of Collabree and how behavioral economics can help us to make long-lasting positive habit changes.