Episode 20

Alina Bassi - How Kleiderly creates sustainable plastics made from textile waste


November 20th, 2020

37 mins 17 secs

Your Host
Special Guest

About this Episode

Alina Bassi (@alinabassi1) is the founder and CEO of Kleiderly. Originally from London, she founded Kleiderly in 2019 in Berlin with the goal of solving the problem of fashion industry waste. She has developed a patent-pending technology to recycle waste clothing into a new and sustainable material, diverting clothing waste away from landfills and incinerators. Her mission is to lower the carbon footprint of fashion and eliminate tons of CO2 emissions.

Alina is a Google for Startups Female Founder alumna and a member of the Forbes 30 under 30 class of 2020.

In this episode you will learn about:

  • Kleiderly and how they are trying to solve the problem of fashion industry waste
  • The Berlin startup scene and accelerators
  • How to build up confidence as a founder
  • Supporting minority founders
  • And much more…!

Show notes:

  • 01:45 -- Intro of Alina Bassi
  • 02:04 -- Alina’s background before she launched her own startup
  • 03:13 -- Gaining first startup experience at bio-bean
  • 04:28 -- How Alina found a startup to work for and gather relevant experience
  • 05:07 -- The origin story of Kleiderly
  • 08:04 -- Kleiderly’s value proposition
  • 09:48 -- The first steps of entrepreneurship. How do you start your own company
  • 13:19 -- Alina’s experience with Accelerator programs
  • 16:42 -- Current stage and facts about Kleiderly
  • 19:10 -- Lessons learnt from an early-stage startup
  • 23:27 -- Mistakes to avoid as a founder
  • 24:38 -- Tips and insights into the Berlin startup scene
  • 26:33 -- Initiatives that Alina is involved in to support minority founders
  • 30:17 -- Alina’s favorite book she would recommend to fellow startup founders
  • 30:50 -- Alina’s best personal investment
  • 31:25 -- Alina’s favorite SaaS tool to help her as a founder
  • 32:29 -- Advice to your younger self
  • 33:32 -- How to build up confidence as a founder
  • 34:45 -- What courage means to Alina

Please follow me on Instagram, Twitter, and my Website, where I post new episodes and share resources & tips for anyone interested in entrepreneurship in Europe.
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