Episode 23

Arman Anatürk - Food trends and the founding story of FoodHack - a global platform for the FoodTech industry


February 15th, 2021

43 mins 28 secs

Your Host
Special Guest

About this Episode

Arman Anatürk [@ArmanAnaturk] is the founder and CEO of FoodHack. FoodHack is a community-driven platform that inspires, highlights and connects food entrepreneurs and innovators. With FoodHack Arman is is building the 21st century media / events company for the foodtech industry. The platform's offering includes a weekly food & food tech newsletter, ambassador run meet-ups, an annual FoodHack Summit, as well as a newly launched Food Discovery board (think of the “Product Hunt of Food”) where innovative food tech startups are featured.

Arman’s goal with FoodHack is to make it easier for impact driven food founders to access the resources, network and knowledge they need to successfully launch and grow their Food (tech) business. The FoodHack newsletter has over 100+ editions sent and over 5k+ happy readers.

Arman also hosts "The Secret Sauce" Podcast, where he provides insights from food industry leaders.

We discuss:

  • How Arman founded and grew a 21st century media company focused on food & technology
  • Cold outreach tips
  • Newest trends in the FoodTech space
  • Tools to run an emerging startup / platform
  • The origin story of FoodHack

Show notes:

  • 02:33 -- Intro of Arman
  • 03:20 -- How Arman Anatürk got interested in startups and food tech
  • 07:04 -- Next steps after working for a coding school
  • 08:16 -- Cold outreach tips
  • 13:17 -- How Arman got his first client
  • 14:50 -- Description of FoodHack and its mission
  • 17:50 -- Sources of revenue for FoodHack / a 21st century media business
  • 20:13 -- The story of FoodHack and its different products
  • 23:51 -- Stats of FoodHack
  • 25:33 -- Arman’s favorite tools to run FoodHack / a media startup
  • 28:05 -- Tips to grow your newsletter
  • 30:31 -- Latest trends happening in the FoodTech space
  • 37:30 -- Book with the biggest impact for Arman
  • 37:54 -- Area in FoodTech that Arman is most excited about
  • 38:27 -- Lessons for other (aspiring) entrepreneurs
  • 40:44 -- What courage means for Arman

Please follow me on Instagram, Twitter, and my Website, where I post new episodes and share resources & tips for anyone interested in entrepreneurship in Europe.
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